![]() In reviewing the Yahoo! articles, there appear to be many of this type of subliminal messages contained in the logos of well known companies. The full logo of this color scheme might be a good specimen to submit in connection with applying for a trademark for this subliminal message logo. See how the word “mom” jumps off page in the mono-color version that is used on Wendy’s Styrofoam cups. (Note: Wendy’s has registered other marks with a similar picture with a pigtailed, freckled Wendy, so they might not need this arrow.) The subliminal message could be argued to enhance the acquired distinctiveness of the mark. ![]() If Wendy’s decides to file an application for this mark, its trademark attorney may have an additional arrow in its quiver. However, they may now want to capitalize on this and register it for a trademark. Wendy’s claims that its subliminal message was unintentional. If you look closely at the new Wendy’s logo below, you can see in Wendy’s collar the word “Mom.” As I was enjoying a Wendy’s chocolate frosty, I began thinking about the new Wendy’s logo I had seen in several articles on Yahoo! In the midst of the hoopla about the “hidden” or subliminal message in the new logo, I got to thinking about trademarks with subliminal messages in them. ![]()
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